Friday, October 12, 2012

Gaming's abysmal September: Sales down 24 percent


The Xbox 360 still reigns supreme... for now.


(Credit: Microsoft )

The video game industry had a rough time in stores last month.


During September, total U.S. video game industry sales, including physical game discs, consoles, and accessories, hit $848.3 million, down 24 percent compared with the $1.1 billion the industry generated during the same period last year, research firm NPD Group announced yesterday.


The hardware sector of the industry suffered through a similarly troubling period as sales slumped 39 percent year-over-year to end the month at $210.9 million. Software sales were down 18 percent from $609.7 million last year to $497.4 million this year. Accessories saw sales fall by 11 percent to end the period at $139.9 million.


Despite a seemingly tough September for everyone, Microsoft was quick to tout its leadership, saying that it was the 21st month in a row that the Xbox 360 led all console competitors with 270,000 in unit sales. Microsoft owned 49 percent of the console market during the period, marking the 19th consecutive month it landed more than 40 percent share of console sales.


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