Thursday, October 11, 2012

Google reigns in search for September while Yahoo falls off


(Credit: ComScore )

Surprise, surprise, Google is still the king of search in the U.S. In fact, any other search engine pales in user numbers comparison.


According to new data released by digital analytics company ComScore today, 66.7 percent of users core searches in September were on Google, which is 0.3 percent higher than August. Trailing behind were Microsoft's search engines, which got 15.9 percent of the market share, and Yahoo came in third with 12.2 percent -- which is down 0.6 percent from August.


Over the last year, Yahoo's share has been in a steady free-fall. It finally lost its second place spot to Microsoft's Bing last December. Just a year and a half ago, Yahoo's search market share was 16 percent, by January it was 14, and now it's down to 12.


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