Wednesday, October 10, 2012

Huawei desperate to crack the top-tier U.S. brands



In the next three years, Huawei wants to improve its U.S. brand awareness six times over. (Click to enlarge.)


(Credit: Huawei )

SAN DIEGO--A year ago at CTIA (now known as MobileCon), Huawei announced plans to become a top-five vendor in three years time. A year into its push to crack the U.S. market, Huawei is only baby steps closer to reaching its goal.


When I met with Huawei in San Diego earlier this week, company spokespeople said that consumers' brand awareness grew from 6 percent in 2011 to 9 percent in 2012.


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