Thursday, October 4, 2012

KitchenAid tweet about Obama's dead grandma causes a stir


(Credit: Screenshot: Chris Matyszczyk/CNET )

KitchenAid is not a United Nations program to help people in faraway, impoverished places obtain designer kitchens.


Instead, it's a company that offers you "more ways to make it your way" in the kitchen.


How odd, then, that it should have inserted a rather blunt knife into tonight's presidential debate.


For the company's Twitter feed was adorned with this musing: "Obamas gma even knew it was going 2 b bad! 'She died 3 days b4 he became president'. #nbcpolitics."


The "gma" is not "Good Morning America" but grandma.


Who, then, might have been responsible for this remarkably unfunny attempt at funny?


I am grateful to Mashable for having identified the tweet before it was removed. However, KitchenAid did add a follow-up tweet that read: "Deepest apologies for an irresponsible tweet that is in no way a representation of the brand's opinion. #nbcpolitics


Corporate Twitter accounts have tended to fall into the hands of rebels of late.


Just a few days ago, Microsoft's account was garlanded with a tweet joking about the v... [Read more]


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