Friday, October 12, 2012

Photographer sues Apple over promotional eyeball image


Apple has been sued by a Swiss photographer who claims the electronics giant misused one of her images by including it in a promotion for its latest MacBook Pro computers.


Photographer Sabine Liewald claims Apple acquired the rights to use the image of a model's eye (complete with make up) for "layout purposes only," as opposed to commercial use. The complaint specifically points to examples where Apple ended up using the image in its advertising, including on its Web site.


The suit, filed in the U.S. District Court for the Southern District of New York earlier this week, seeks a trial by jury to determine damages and potential lost profits. Liewald says the image itself is covered under copyright, and "protected under the Byrne Convention as a non-United States work."


Apple did not immediately return a request for comment on the lawsuit.


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