Monday, November 12, 2012

Google makes more money from ads than print media combined


Google raked in $10.9 billion in ad revenue in the first six months of 2012, while the whole U.S. print media generated $10.5 billion.


(Credit: Statista) Google makes more money from advertising than all U.S. print publications combined, according to a new study from German statistics company Statista. The company found Google generated $10.9 billion in ad revenue in the first six months of 2012, while the whole U.S. print media industry -- newspapers and magazines -- made only $10.5 billion.

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Statista did note, however, that the comparison is "obviously unfair" and shouldn't be judged scientifically. Google operates globally, while the company only looked at print media in the U.S.

Still, it's a pretty interesting indication of where the print ind... [Read more]




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