Social media management company Hootsuite scored a social faux pas recently by sending e-mails to users that included the names and e-mail addresses of other users.
The personal information was included in thousands of e-mails sent yesterday warning users of Hootsuite's free 60-day Hootsuite Pro trial was about to expire. However, many of the e-mails contained the e-mail addresses of other users in the "To" field.
Affected Hootsuite users took to Twitter to voice their displeasure:
Thank you @hootsuite for sending me 1624 emails and sharing my email address in the clear with 971+ people I don't know.
— PBCliberal (@PBCliberal) November 11, 2012
I can only imagine @hootsuite sent out my name and email links to the same people i see in the "TO:" field of this email. WTF guys?
— Kevin Vanderbeken (@kevdesign) November 11, 2012
Hootsuite responded to the individual tweets with an apology and an assurance that the issue had been resolved. An accompanying note to users (see below) blamed the flub on an "integratio... [Read more]
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