Microsoft said that its new Halo video game racked up $220 million in sales during the first 24 hours. In doing so, the company said, the game beat sales records set by previous installments of the series.
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Also, Microsoft said that Halo 4 was on target to exceed the $300 million sales mark for its first week.
The title is the first of a new trilogy in the series, and the first to add onto the storyline developed in Halo, Halo 2, and Halo 3 by the franchise's creator, Bungie Studios. Halo 4 launched exclusively on the Xbox 360 on November 6.
Game trailer: Halo 4
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