Facebook CEO Mark Zuckerberg announces Graph Search at company headquarters.
(Credit: James Martin/CNET)
In its most basic state, Facebook's nascent Graph Search is a structured search engine for finding people, places, photos, and interests on Facebook. But the third-pillar product, which surfaces information hiding in Facebook's secret garden, has depth that we're only beginning to understand.
Graph Search is a new paradigm in search that could make modern search giants start to look dated. It's also a powerful new vehicle for discovery. Ultimately, Graph Search is smart, original, and a foundational piece of Facebook's future as a relevant social network.
Let's talk about why.
1. Graph Search caters to changing online behaviors Facebook was the most-visited website in the U.S. in 2012, and 17 percent of time spent online via personal computer is on Facebook. In short, today's web is very different than the one that Larry Page and Sergey Brin decided to index in 1995. The how and the why pieces behind the search formula have chang... [Read more]
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