Tuesday, January 22, 2013

Google boasts 4 billion hours of YouTube viewing per month


(Credit: YouTube)

YouTube viewers watched 4 billion hours of the site's videos per month in 2012, a Google executive boasted during Google's fourth-quarter earnings call today.


Nikesh Arora, Google's senior VP and chief business officer, highlighted the big number along with a bunch of other favorable YouTube figures.


The video-hosting service is now available on 400 million mobile devices, Arora said, adding that "YouTube is well positioned for today's multiscreen world."


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He said video has been a "key" element for advertising brands. YouTube saw a bump in advertising last year. Its top 100 advertisers spent 50 percent more on YouTube in 2012 than 2011.


Arora also made a point to highlight election ad revenue, which was up five times over 2008 levels. In nine of 11 Senate races, the candidates wh... [Read more]




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