Budget conscious BlackBerry fans won't be left out of the upcoming switch to BlackBerry 10, according to a Research In Motion executive.
(Credit: Unwired View)
RIM Chief Marketing Officer Frank Boulben told Fierce Wireless at this week's Consumer Electronics Show that the company plans to hit all "price points" with the new devices set to launch later this month.
Boulben said that RIM expects to eventually hit all levels of the market including high, middle and low. The company expects to release at least six new BB10 devices in 2013. The first devices are expected to be an all-touch screen device and one that still sports a full QWERTY keyboard. RIM will have an event on January 30 where it's expected to debut the new phones.
Boulben did not elaborate on when budget-friendly BB10 devices would hit the market.
BlackBerry 10 is RIM's all new operating system for its smartphones. The company, which has steadily been losing customers to rivals Google Android and Apple iPhone, has staked its future on the success of the new software. The company plans to maintain its stronghold on messaging and typing ease. But the new software will also bring with it a new interface and better multimedia capabilities.
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