Tuesday, January 22, 2013

Samsung, bored with bashing Apple, slags BlackBerry instead


Look, he's wearing a jacket.


(Credit: Samsung Screenshot by Chris Matyszczyk/CNET)

There are those who make cruel jokes about BlackBerrys. They suggest that people who still use them are the sorts that listen to CDs.


For myself, the only people I still see with BlackBerrys in hand are those who haven't stopped focusing on climbing the corporate ladder since 2004 -- and are still in middle management positions.


However, Samsung has decided that those corporate BlackBerrys are worthy of as much mockery as, well, the iPhone.


You might remember the sheer glee with which Korea's fine phone manufacturer has attacked the cult of Apple over the last 12 months. Well, in a new ad released last weekend, it smears BlackBerry with more insolence than a slightly downtrodden brand might warrant.


We're at a gaming company. It is truly cool. The new game is Unicorn Apocalypse. Of course it is. And yet some people here still use BlackBerrys. There was a corporate policy, you see.


Cool companies have corporate policies? I thought the whole point of being a cool company was not to have corporate policies. Other than compulsory marijuana at 4:20 every day.


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