Wednesday, February 13, 2013

Microsoft search deal hasn't worked out as Mayer hoped


Marissa Mayer


(Credit: James Martin/CNET)

Marissa Mayer is not yet impressed by Yahoo's search partnership with Microsoft.


In her first investor conference appearance since taking over as Yahoo's chief executive last summer, Mayer told attendees at the 2013 Goldman Sachs Technology and Internet Conference in San Francisco that the pact is not delivering the increased revenue or market share that was expected.


"One of the points of the alliance is that we collectively want to grow share rather than just trading share with each other," said Mayer, according to a Reuters account of the event. "I'm not confused. Our biggest business problem right now is impressions."


The two companies entered into a 10-year search partnership in 2010 in which Microsoft would power Yahoo search and Yahoo would become the sales force for Microsoft's premium properties. Once the partnership was fully operational, Yahoo said it expected the deal would boost its annual operating income by about $500 million, while reducing capital expenditure by $200 million


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