Bud Wiser from Army of Blogs!
Resumes black hat marketing reviews of bots, programs, exploits, tips and tricks!
Friday, December 4, 2015
Case study: how AllSaints boosted acquisition and conversion using ‘full funnel’ programmatic advertising
The retailer has seen positive results from its retargeting campaigns using programmatic, but earlier this year AllSaints decided to trial the use of programmatic across the entire purchase funnel, not just the lower end.