Friday, July 13, 2012

Bizarro world! Print comics boom as digital sales rise




Charlie Adlard, the artist on The Walking Dead, and Robert Kirkman, the writer, sign copies of issue 100 for fans. The Walking Dead 100 is expected to be the best selling-comic book since 2009.


(Credit: Seth Rosenblatt/CNET)

SAN DIEGO -- Digital comics went boom last year, driven by as many reasons as there are varieties of Kryptonite. But defying the trend set by movies, music, and TV when they went digital, print comics sales in North America recently have been estimated at jumping nearly 18 percent since last year. How the heck did that happen?


Driven by a saturation of iPads and other tablets among people with disposable income, a massive line-wide reboot by DC Comics that encouraged other publishers to fully "go digital," and the obvious sales benefits of being able to buy a comic book wherever you want, when you want, the reasons for digital comics' success aren't hard to understand. The print resurgence is another matter.


Comixology, the largest digital distributor of comics, is publicly reporting sales estimates that dwarf the print resurgence on percentages. The company's CEO, David Steinberger, told CNET that it grossed $19 million in fiscal year 2011, but it expects a gross of $70 million in FY2012. "It's not slowing down," he said. "Everything is pointing towards a continuing growth market."


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