Love and Rockets can now be read digitally on Comixology.
(Credit: Fantagraphics)
SAN DIEGO -- After several years of percolating, digital comics are about to go ka-boom with marketplace and reader app Comixology at the center of the explosion.
If you wanted to be glib about it, you could describe Comixology's strategy as "divide and conquer." The company has made a series of digital comics "gets" by creating book-specific apps to accompany a number of exclusive agreements to add books to its regular, unbranded Comixology app, that further cement it as the largest digital comics marketplace around.
"Comics stores are like vinyl [record] stores. It's where people who truly love the books come together to hang out," said Comixology CEO David Steinberger in an interview on Thursday at the Comixology booth at the San Diego Comic-Con. "Everybody had access to DVDs, but not everybody had access to comics stores. There's no Best Buy or Tower Records of comics," he said.
Today's big announcement is the addition of the recently-published issues of the Hernandez Brothers' Love and Rockets New Stories to Comixology's store, with the promise of future issues from Love and Rockets publisher Fantagraphics beyond just the Love and Rockets catalog. Not coincidentally, the announcement came during a panel celebrating the book's 30th anniversary.
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