(Credit: Screenshot by Donna Tam/CNET) To give worried marketers peace of mind, Buddy Media has rolled out an age verification process for Twitter in partnership with the microblogging service.The idea is to reduce the liability of booze marketers and their ilk, though the process itself appears to be fairly porous.
Buddy started offering the free service to adult brands such as liquor companies, but said it could be used for other industries with age requirements.
The new service probably won't make parents feel any better, since it merely asks Twitter users to enter their birthdate -- which, of course, means users can take whatever liberties they like. (There's also the minor fact that all of the brand's tweets are still public and can be viewed by anyone, regardless of age.)
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