Google will build a maps app for iOS. They can't afford not to.
New rumors this afternoon suggested that Google was trying to ship an app by Christmas (credible) or had already submitted one to the App Store (less credible). Google itself has all but said it is building for iOS: ""Our goal is to make Google Maps available to everyone who wants to use it, regardless of device, browser, or operating system," a spokesman told CNET in an e-mail.
Some Android fans are wondering why. Here's a key advantage Google has over Apple, they argue. Why not keep it from iOS? Heading into the crucial holiday season, you could flood the airways with advertisements pitching Android as the platform with working maps. Put up a screenshot of the melting Tacoma Narrows Bridge in iOS 6, the argument goes, and watch sales of the Galaxy Nexus shoot through the roof.
It may be fun to think about, but the business case for it... [Read more]