Jimmy Iovine plans to launch a curated music subscription service that competes with Apple, Google, Spotify and others. (Credit: Dan Farber)
DANA POINT, Calif.--Jimmy Iovine has worked as a producer with everyone from Bruce Springsteen to Lady Gaga over his 40-year career, and is currently chairman of Interscope Geffen-A&M. As a second, or companion, act he cofounded the popular Beats by Dr. Dre headphone company in 2006 because he thought the iPod earbuds were terrible.
"If Beats did anything, it got kids interested in audio again. We turned an entire generation on to sound," Iovine said in conversation with Walt Mossberg at the AllThingsD Dive Into Media conference here.
But his third act is even bolder -- taking on Apple iTunes, Google Spotify and other music subscription services. Iovine has 100 people working on what he described as a "curated" music subscription service, called Beats, that he expects to launch this summer.
"There is a sea of music, an ocean of music and absolutely no curation for it. You friends can't currate for you. No one knows what song comes next," Iovine said. "Apple knows a lot about your music taste. Google knows a lot, and Facebook. But no one is using it to curate."
For Iovine, knowing what song comes next is essential to the music listening experience. "No one listens to one song," he said. Iovine... [Read more]
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