Wednesday, February 13, 2013

Poland Spring blows Rubio #watergate moment, fails Twitter 101


Poland Spring failed to immediately leverage the only real State of the Union meme -- Marco Rubio's awkward grab for a drink of water.


(Credit: Screen shot by CNET)

President Obama's State of the Union speech didn't generate any memes, but Florida Sen. Marco Rubio gave the Twitterverse something to shout about: his awkward reach for a tiny bottle of Poland Spring water during his official Republican rebuttal address. Almost instantly, the moment was a trending topic.


Unfortunately for Poland Spring, its social media people -- if it even has any -- dropped the ball. What appear to be its official Twitter accounts, @PolandSpringWtr, and @PolandSpringInc, were both dormant after Rubio's instantly panned water break. In fact, the most recent tweet from either account came in January, 2011.


Poland Spring Water hasn't Tweeted since July, 2010. Right now, their rep is frantically trying to remember the password. ... [Read more]


No comments:

Post a Comment